November 18, 2015

Just in Time for Thanksgiving-A Turkey Company Website andSocial Media Update

    "If it doesn't challenge you, it won't change you." 

In my work these past few years there has been greater emphasis placed on assignments crafted specifically for social media needs. Before this, assignments would be primarily focused on Ad work, with social media as a secondary need. Things have changed, and now I seem to be shooting specifically for social media, websites that will attract pins from Pinterest. From that work the agencies will cull which images will work for Ads. Change can be good, and in this case it is. I like this direction as the social media assignments are usually broader in range- meaning larger scale - like a cookbook- so we can approach these shots in an editorial way. We can develop an overall look and feel for the body of work and we can be looser in the styling and compositions since we don't have type overlay to consider.

An example of this is a project that I recently shot for Cargill Turkey. Here is the newly updated website with the recipe photographs I shot, as well as the recent national Ad that is running in magazines like Martha Stewart Living, Eating Well, Cooking Light and Real Simple amoung others.

 Turkey Website Link

September 15, 2015

Art on the Go

Not many things in life prove more fulfilling than discovering your own art out in the world, being put to use. Except maybe for a giant Egg McMuffin. I’m thankful to have been apart of the McDonald’s ‘On the Go” campaign. For those on the road, keep your eyes peeled for the moving McCafe! 

July 13, 2015

Hot Off The Press! Communication Arts Photo Annual Including My Work

 The CA Photo Annual 2015 has just come out and it is gorgeous.  I am so proud to be included in it since so many talented photographers enter it.  If you have time to pick up a copy- it is well worth checking out.  I am also honored to be included ALONG with a few of the other talented photographers that are part of my rep Heather Elder's group.  Congratulations to Andy Anderson, Hunter Freeman, Richard Schultz and Chris Crisman for their awards!

July 7, 2015

Chanel and it's Luxurious Colors

Chanel has always evoked an ooh and ahhh from anyone like myself who has grown up watching their glamorous grandmother or mother take out the black sleek compact or lipstick and apply luxurious color to their face. Chanel evokes that fantasy- of beauty and classic style. It was befitting that I collaborated with my french friend Philippine Scali (former creative director of Pottery Barn) on creating these images. Philippine travels the world, including frequent trips to Morocco to source beautiful things for a new interiors brand. So exotic!

June 22, 2015

Thoughts on Food Photography

Sharing an article my rep Heather Elder just posted on her blog Notes from a rep's journal.  Written by a great Contributing writer from Communication Arts, rebecca bedrossian.


Author:  Rebecca Bedrossian
Think about food and the act of eating. It involves all the senses. Food, tastes, smells, and meals make memories and daydreams. It’s no wonder that food photography is sometimes playful or even provocative, but at all times it’s emotional.
Photographer Leigh Beisch has an eye for color and texture, and it shows in the delicious images she creates. A juicy piece of fruit or a decadent slice of cake expresses much through light and form. These are not picture-perfect, glossy photographs—these are real, delectable still-lifes.
“My clients come to me for a real, approachable look,” explains Leigh. “Authenticity is something I strive for in my work. It’s why I choose natural lighting and a studio that has a home-like setting.”  Leigh says her workspace helps shape her photography. It feels like home, so it’s easier to create shots that aren’t overly stylized. Leigh adds, “Fake food does not fly these days—real food, real moment, real mess!”
From fine art to food
Some say food is a fine art. So perhaps it’s not surprising that Leigh started out in fine art. Her studies at the Rhode Island School of Design and The Chicago Art Institute of Chicago earned her a BFA, not particularly unusual for photographers. But Leigh also paints. After graduating, she continued to shoot her abstract landscapes and produce paintings, all the while building the commercial side of her business.  A number of years ago, she discovered food as a subject and it changed the direction of her commercial work. “A client approached me to work on a new food catalog for Williams Sonoma, it was a turning point,” Leigh says. “I transitioned to food photography.”
Leigh realized that she could apply fine art principles to food. “Especially,” she says, “exploring the humanistic aspects of a subject and how I, as the artist, relate to it.” In layman terms, this means that Leigh found her sweet spot within commercial photography.
Needless to say, she brings this thoughtful approach to food. “How a person views and enjoys food are as much a reflection of themselves as a self-portrait,” she explains. “Food is sustenance, a point of gathering. It encompasses our primal instinct of sharing. It connects and nourishes us! It is a subject matter that goes beyond the material and therefore requires more that just being physically photographed—it needs to be captured in its entirety—emotions and all.”
Leigh’s philosophy on food is evident in her images: “It has a moment when it’s fresh, hot, or frosty cold that evokes an emotional response. Oftentimes, it needs to be shot swiftly and passionately.”
The Essence of Wine
For Vinography, Leigh set out to capture a timeless subject—the essence of wine. Swiftly and passionately don’t apply to a red or white vintage. We let wine breathe, and then we taste. It’s a mindful process.  “I approached these photos in a more studied and painterly way,” Leigh explains. “Not a quick moment, but something well considered and savored. Author Alder Yarrow’s prose reflected this as well, so I created photography that would be a perfect pairing.”  The result is a book that beautifully reveals wine’s fragrant elements and flavors—from pear, oak, berries, and more—in both words and pictures.
Ready, set, collaborateClients want real food. Leigh delivers this and more with the help of trusted stylists she’s worked with regularly. “I consider stylists team members. I choose them for their ‘style’ and vision based on the particular project,” she says. With trust comes an open mind. And Leigh wants her stylists to be part of the creative process. “I want to hear what they have to say and see how it works with what I had in mind—and what a client had in mind—for a particular shot. It’s all about collaboration.” Leigh’s found that not only do the stylists appreciate this collaborative, team environment, but clients do too. It’s all part of the effort to create amazing images.
“The stylists I choose to work with are very well-versed in current visual language,” continues Leigh. “If you show your client you trust your crew, they trust you. That’s all I ask—trust me and my team and we will rock this shoot!”
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June 2, 2015

Road Trip: Los Angeles

I am one of those people that can't sit still for too long. I like keeping busy. Seeing new things, meeting new people, being introduced to new ideas. Recently when a photo shoot cancelled last minute, I trekked down to LA to see some agency folks that I have been wanting to meet, and to see some old friends too. Although LA is in the same state as San Francisco, it is a very different place. I have been there many times, but this time I have to say, I had a blast! It was warm and very friendly. I love looking at the retro architecture that is so Hollywood. I also enjoyed seeing the fun interiors of the agencies I visited. I am looking forward to heading down there again. Here are some of my intstagram snaps from the trip.

May 5, 2015

Coffee, My Love

One of my favorite ways to start the day is to have a rich aromatic cup of coffee. How about you?