The great thing about having a rep like Heather Elder is that she is tuned into what is going on in the industry- even more than me! While my studio and I are scurrying about shooting a job or doing pre or post production, she and Lauranne are out there finding out what people are thinking, what they are responding to and what kind of stuff is starting to bubble up. As a group (photographers of Heather Elder) we like to be on top of all that and know how we can effectively market to our potential and existing clients. All that said, Heather has discovered a resistance to the emailers that so frequently come through the inboxes of so many art buyers, photo editors and creatives. Granted some are grateful for seeing some of them, but others are looking for a solution. Heather offers this: One Emailer A Month. One emailer from her a month showcasing all of her photographers. Keeps you up to date on what we are doing, but doesn't clog the inbox. We are curious as to what you think?
Here is her post about it on her hugely popular blog Notes From A Reps Journal:
A Moving Moment
9 months ago