Showing posts with label printed promotions. Show all posts
Showing posts with label printed promotions. Show all posts

August 23, 2016

Hot and Juicy- Grill Shoots at the Studio

The benefit of having a studio in San Francisco is that we can accommodate a grilling shoot easily- moving the "show" outside to the studio garden, has been a real asset, especially when we need access to all the studio has to offer (accommodating kitchen, Wifi for clients, access to grip and camera gear). This last month we have had three shoots where we took the shoot outdoors to the garden. Another benefit of being is SF- is that we don't typically have to worry about rain days!

Here is some of the fun we had outside!







Below is a promotional piece we created from some of the work shot for the various projects.



Lola, the Spatchcock Pug, is on our set "art director" making sure everything smells just right!


April 28, 2016

Are Printed Promos Dead? It Seems Not!

There have been discussions for a number of years about how clients ( art buyers, art directors, designers, photo buyers, producers) find out about a photographer's work. Now there are so many ways for them to find work. Current thinking suggests that the printed promo is obsolete. That clients don't like receiving all that mail because then they need to find a place to store it. The computer - and now I would say the smartphone - has done away with the old school method of opening up a file cabinet or box and sifting through all the promos that have been sent.

I send them anyway. I personally still like print (despite the extra time that my team and I spend working with our printer to get the colors and tones just right) I like the physicality of them and I guess so do some of my clients! In fact one of them was sweet enough to send me a photo of his office wall covered in my promos! This blew me away- it made all that work worth while. There is something so validating about knowing that your work is not just selling your client's products, but people are enjoying it as well!